Do Makeup Artists Need a Website? The Truthful Answer!

Do Makeup Artists need a website in 2023? If this is a question you’ve been pondering, you’ve come to the right place!

I’m going to explain whether or not makeup artists need a website – and why – then I’m going to show you the easiest ways to create your own, and give you some lovely examples.

Why makeup artists need a website image of colorful makeup face

Sound good?

Then let’s go!

First off let’s just answer the question… Do Makeup Artists need a website?

Yes, Makeup Artists do need a website! A good Makeup Artist website will help new clients to find you and provide a great place to showcase your work. While social media can do this to some extent, you’ll appear much more professional with a good website, which will help further your career as a Makeup Artist.

However, this does not mean that you have to spend a fortune on a new Makeup Artist website!

Nor does it mean that you should go into panic mode at the prospect of making your own!

Keep reading, and I’ll explain in more detail why Makeup Artists need a website. I’ll also show you how you can create a Makeup Artist website by yourself – easily, inexpensively, and with no prior techie knowledge (I promise!)!

This page uses affiliate links – if you click on a link I may earn a small commission at no extra cost to you; as an Amazon Associate I earn from qualifying purchases – thank you!

If you now want to skip straight to creating your own Makeup Artist website rather than reading my advice below, you can go right to my beginner’s step by step guide on how to start a website, or go straight over to bluehost to start your website with a 30 day money back guarantee.

Bluehost web hosting to start your blog cheaply

Why Makeup Artists need a website

We’ve already established that Makeup Artists do need a website.

Now let’s go a little more depth into why Makeup Artists need a website!

So that potential clients can find you

One of the most important reasons for having your own website is so that potential clients can find you on google and other search engines.

As someone who has created multiple successful websites and blogs, I can tell you that performing well on google searches can give your business a massive boost.

Most people who want to book a Makeup Artist will look for them on google.

Do makeup artists need a website image of search engine search

They’ll either type in something like ‘Wedding Makeup Artist San Fransisco’ (or ‘London’ or where ever they happen to be of course!), or they’ll look up your name if they’ve been given a recommendation.

In the first instance you need a website so that they find you, and in the second instance you need it in order to appear professional and increase your chances of being booked by them.

If a potential client has been given your name as a recommendation and looks you up that way, it’ll be easy to find your website. Hopefully it’ll be the only one with your name and locality, but even if there’s a Makeup Artist with the same name it won’t take your potential client long to find the correct site.

All you need then is a great website that the client loves, and your contact details up to date so that they can get in touch!

Coming out top of a google search (or at least on page 1) can be more challenging if a potential client is searching on a more general term. But with the right techniques you can make sure that your website comes up for them to click on, and leads to a booking.

And fortunately you have me here to give you the advice you need to do that!

And let me assure you that it’s not as difficult as you might think. As someone who has built multiple successful blogs and websites with no prior knowledge or techie skills, trust me when I say that if I can do it then you can too!

Before we move on to the advice you need to succeed with your Makeup Artist website, let’s look at two more reasons it’s important to have one.

To showcase your work

This one’s pretty self-explanatory!

A good Makeup Artist website will give you a place to show off what you can do.

Then your potential clients will see that you’re an amazing Makeup Artist and they’ll book you – simple!

Your website is also a great place to display all your wonderful reviews from previous clients.

Why you need a makeup artist website image of professional makeup

To show that you’re a professional

In this day and age people expect professional business people to have a website.

And if you don’t fulfil that expectation, it can make you appear less professional.

This isn’t to say that you won’t get bookings without a website. Word of mouth and excellent social media profiles can be very powerful tools for attracting new clients and building your reputation.

But it’s much better to have a website as well as those things.

For one thing, there’s a trend towards coming off social media like facebook recently, so more and more people (myself included!) don’t use it anymore.

A great Makeup Artist website shows your potential clients that you’re a professional Makeup Artist who cares about presenting themselves and their business as well as they possibly can.

How to make a stunning Makeup Artist website

So now that you understand why Makeup Artists need a website, how are you going to get one?

Well, one option is to pay a web designer to create one for you. But what if you’re on a limited budget, or want to maintain full control over your site?

In that case, just make one for yourself!

I promise you that it can be easy, inexpensive and FUN! Yes, really!

Best Wix blog examples

I love making new websites and blogs, once you get going with it it’s kind of addictive! Of course, as a professional Makeup Artist you only need to create the one website – but even that can be really fun to update and maintain going forward.

If you’re itching to get going, just hop over to my easy step by step guide to make your own Makeup Artist website, or head straight to bluehost to take you through an easy process to create your site (for the cost of around one latte a month!).

If you want some more incredibly helpful advice first of all though, then read on!…

Ready to get started on bluehost with a 30 day money back guarantee?

Bluehost web hosting to start your blog cheaply

Essential advice for making your own Makeup Artist website

To actually start making your website you can use my easy step by step guide, or just go over to bluehost. But I’d also like to give you some helpful advice specific to creating a website for Makeup Artists!

First off, some basics:

  • Make sure your contact details are clear and placed at regular intervals throughout your site, in addition to a dedicated contact page. You want to make it as easy as possible potential clients to become new clients!
  • Keep your site clear and uncluttered. This isn’t to say you can’t use beautiful designs and colors (I’ll share some lovely examples below), but sites that look a bit messy are off-putting to potential clients.
  • Once your site is online (it needn’t take long to get to that point!), add the website address to any existing marketing materials, and share it across any social media profiles you have.
  • Consider using good SEO and a blog to increase your chances of being found on google – keep reading for more info on this one, it can be extremely powerful!
How to start a blog step by step guide

How to make sure your Makeup Artist website shows up on google

Makeup Artists need a website that performs well on google if they want to attract new clients – that’s just a fact!

But how do you make sure that your website stands out amongst the many Makeup Artist’s websites out there?

There are two main ways: SEO and a blog

Using SEO on your Makeup Artitst website

SEO stands for Search Engine Optimization. To state the obvious, it refers to optimizing your website to perform well on search engines!

SEO covers a lot of techniques and there are companies set up purely to help their clients implement good SEO on their websites.

But fortunately, knowing just a little bit about SEO can make a HUGE difference to how your site performs!

These are my top tips for using the power of SEO to skyrocket your profile on google searches:

  • Make sure you have a good quality website that is made using the correct process. Just follow my step by step guide or sign up on bluehost, and you’re sorted on this one.
  • Decide on the main search queries you want your site to appear for, and use the appropriate phrase/s in your website content. For example if you want your site to come up when someone searches ‘Wedding Makeup Artist San Fransisco’, make sure that exact term is included at regular intervals throughout your site. You might even consider including the phrase, or a variation of it, in your tagline under your main site title.
  • Install the ‘Yoast SEO’ plugin on your site (if you’re using WordPress) to help guide you through the SEO process. This is discussed in more depth in my step by step guide, so don’t panic!
  • Include a blog within your website!…

This page uses affiliate links – if you click on a link I may earn a small commission at no extra cost to you; as an Amazon Associate I earn from qualifying purchases – thank you!

Including a blog in your Makeup Artitst website

Including a blog on your website is an extremely effective way to use the power of SEO to show up in more google searches.

This is nothing complicated at all, it just means having a section of your website where you include regular updates.

These could be posts sharing the details of your most recent job, along with images, or articles about your favorite makeup products.

These are just two examples, you can come up with tons of potential post ideas – I’ll share some of my own with you in just a moment!

Not only is writing a blog fun, it also gives you a massive boost in SEO.

That’s largely because google ‘likes’ websites that are updated regularly, and you have more opportunities to use relevant search terms in your writing.

So maybe you’re a makeup artist who specializes in weddings, and you want to come up in searches about Christmas weddings in your area.

Well then you just create a couple of blog posts about Christmas weddings – maybe examples of Christmas weddings for which you’ve done the bride’s makeup, and advice for winter makeup.

image of wedding bride on makeup artist website

Then those posts will really boost your chances of coming up in a search for Christmas weddings in your area!

Be sure to include your general search objectives in your posts too (like ‘Wedding Makeup Artist San Fransisco’), but don’t overdo things and be sure to keep your language natural. The last thing you want is for your writing to sound like it was written by an AI robot!

Making sure that your writing is well structured with subheadings, is a decent length, and is genuinely helpful and interesting, will also help with SEO.

Adding on a blog to your Makeup Artist website is easy. It’s covered in my step by step guide and is basically a tick-box option when you set up your website on bluehost.

Ready to get started on bluehost with a 30 day money back guarantee?

Bluehost web hosting to start your blog cheaply

How to actually create your Makeup Artist website!

There’s nothing left to do but start creating your amazing new Makeup Artist website!

My top three options to do that in the easiest and cheapest way possible are:

1 – Go to bluehost web hosting and follow through their easy process to create your own WordPress website. I recommend them because they’re low cost yet high-quality, have great customer service, and offer a 30 day money back guarantee.


2 – Use my step by step guide if you need some extra help. It explains literally every single step you need to take, along with screen shots. You can still go to bluehost first if you prefer, then refer back to the guide if you need to.


3 – Another option is to use Wix. Personally I prefer using WordPress (which options 1 and 2 both do), but Wix is a great way to create a website too – particularly if you want to get it done very quickly and know that you won’t be needing any fancy features or spending lots of time updating your website. If anyone tells you that Wix sites are rubbish, they probably haven’t checked it over the past couple of years. Wix sites used to be pretty basic, and also not so good for SEO, but they’ve come on leaps and bounds in recent years. You can now create a really good website on Wix, so don’t let anyone put you off if that’s what you want to do!

Awesome Makeup Artist website inspiration!

I encourage you to start right away – strike while the iron is hot and go create your own amazing Makeup Artist website today!!

how to make a makeup artist website motivational image

But once you have the basics set up, you might want to pop back over here and check out some of these amazing makeup artist websites!

Use them to inspire you and to motivate you with creating your own site.

I wish you lots and lots of luck for creating your own awesome Makeup Artist website. It’ll be sooo worth it.

You can do this!!!

Remember that my easy step by step guide is here to help you.

Ready to get started on bluehost with a 30 day money back guarantee?

Bluehost web hosting to start your blog cheaply

Pssst!... If you’re currently looking for a job as a makeup artist, try this job board:

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Websites to inspire….



    • Tara
      December 28, 2023 / 7:34 pm

      You’re very welcome! Good luck 🙂

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